Off Topic: Another Ethics Question

No, "ethics" isn't OT here at IB, but the specific subject of this conundrum is:

"In a cash-strapped Idaho high school where signs taped near every light switch remind the staff to save electricity, an enterprising teacher has struck a sponsorship deal with a local pizza shop: Every test, handout and worksheet he passes out to his students reads MOLTO'S PIZZA 14" 1 TOPPING JUST $5 in bright red, inch-high letters printed along the bottom of every page."

As in many places, the economy has taken a toll on Pocatello High School. Teachers still need to teach, of course, and many (most?) are willing to dig into their own pockets to fund special projects. Still, when even paper for tests and handouts is in short supply, creative, out-of-the-box thinking is called for.

Or is it?

"It crosses a line," said Susan Linn, a Harvard psychologist and director of the Campaign for a Commercial-Free Childhood. "When teachers start becoming pitchmen for products, children suffer and their education suffers as well."

Do they?

I'd like to know what our readers think of this novel approach to education.