Monday, February 29, 2016

Aetna joins the parade

Aetna, and its Coventry affiliate, becomes the next major player to cry "no mas" on new business. In email this morning:

"We will not pay commissions for sales with coverage effective dates after March 1, 2016, and continuing through December 31, 2016 effective dates.  This applies to on- and off-exchange business."

Again, this is unquestionably a sound business (from their point of view): the fewer agents writing business (because let's face it: no one wants to work for free) the fewer new policies, and thus fewer claims.

Why is this important? Well, because the carriers are finding that off-Open Season enrollees tend to generate more (and more expensive) claims, and are more likely to drop coverage. What better way to tamp down on this abuse than by drastically curtailing the opportunity for it?

Gee, who coulda seen that coming?

Oh, yeah.
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