Friday, August 21, 2015

And the 2015 Award for Excellence in Product Positioning goes to...

Aetna for their new ACO in Southern California: Aetna Whole Health - MemorialCare.

I don't know about you, but it makes me think of funeral homes and tombstones.

(Yeah, I know, it uses Long Beach Memorial Medical Center and MemorialCare Medical Group, but honestly guys, you ever think of running focus groups?)
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