Tuesday, January 13, 2015

Bucks, Ducks and Luck

Congratulations to The Ohio State Buckeyes for their impressive route of the University of Oregon Ducks last night in Texas. While most of us here in Buckeye country are busy celebrating the win, one regional retailer is licking its wounds:

"Ohio-based Morris Furniture Company is now on the hook for upwards of $1.5 million in refunds to customers ... The promo promised refunds to customers who purchased at least $1,999 in furniture a ... if OSU won the championship game by at least seven points."

Which, by golly, they did.

So the chain is on the hook for an estimated $1.5 million dollars. That's the bad news. The good news is that they took a page from Chicago's World Furniture Mall, about which we wrote some 8 years ago:

"[The store] promised that if the Bears shut out the Packers in the season opener at Lambeau Field in Green Bay, Labor Day weekend shoppers would get their furniture free."

Which is what happened. Fortunately, the owner had purchased a "Special Event" policy for just such an occurrence, and was out only the price of the plan. So, too, the Ashley's folks "did work with a third-party company that underwrote the promotion."

Smart move.
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