Wednesday, January 21, 2015

A Giveaway is Now a Threat

As open enrollment creeps across the finish line in year two, many organizations that support Obamacare are changing their marketing plans. The first year and the opening of this year focused on the ever popular "giveaway" model. It came in two parts.

1. Give people something for free. From free birth control to free preventive care people should sign up for health insurance because these benefits wouldn't cost anything. Never mind the fact that doctors and pharmacies aren't really giving this stuff away.

2. Explain that Government thinks this is important for you to have insurance so they are paying the majority of your premiums. Never mind the fact that if your income is above $20,000 to purchase a Silver Level plan you will pay 5% of your income for it. Never mind the fact that cheap insurance means high out-of-pocket costs for health care.

Now comes the third marketing campaign:  Explain the consequences of not buying insurance. The dreaded and unpopular individual mandate and the tax you have to pay for not buying government approved health insurance with free stuff in it. Never mind the fact that you are being taxed to help pay for parts one and two above.

Yep, that should do the trick.

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