Monday, April 27, 2009

Play Some (Virtual) Golf, Help Some (Very Real) Kids

Chris Heydt, Senior Account Executive at Ogilvy Public Relations, clues us into a wonderful program sponsored by Zurich Life. According to Chris, "(f)or the past five years the Zurich Classic Golf Tournament has been raising money for children’s charities ... there was an opportunity to do a little bit more for organizations who may be in even more need of support than usual ... Zurich is contributing up to $95,000 to two kids’ charities - Fore!Kids Foundation and Practical Action based on participation in a fun online golf relay game."
So here's your opportunity to turn a diversion into a worthwhile effort. Playing is easy: just click over to the HelpPoint website, create a golfer (can I have Natalie Gulbis?), and tee off to send a message of hope. Based on the number of tee-offs (tees-off?) Zurich will donate money to these charities.
It's free, it's fun, what're you waiting for?
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