Thursday, March 27, 2008

Who's Your Daddy?

[Welcome Industry Radar readers!]

Finding "baby Daddy" is a staple of daytime talk shows. I am still amazed at the number of folks willing national TV and reveal what most would consider deep, dark secrets.

So if you are not into public humiliation (although I have yet to see any signs of embarrassment), help is on the way.

For $30 plus another $119 to process the results, you can know the father without a live audience whooping and hollering "you, you, you, you . . .".

What fun is that?

The kit costs $29.99. It contains cotton swabs for taking cells from inside the mouth. The swabs are sealed in plastic bags and sent with a consent form and a $119 fee to a lab. In three to five days, results can be accessed online. Rite Aid has ordered 10,000 more for all its stores except those in New York, where state law requires a court order or medical prescription.

So what's to stop New Yorkers from crossing state lines to buy the kit?


Sure beats hearing Maury say, "You ARE the daddy"!
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