Wacoal launched a men's girdle that touts its stomach-flattening ability. In January, it expects to start selling a version that goes a step further. The stretchy underwear, called the "ex walker," is made of specially woven nylon and polyurethane that the company says is designed to actually tone the thighs and hips, not just hold them in shape temporarily.
Wonder if they will have matching fishnet stockings and spike heels as well?
Wacoal won't disclose its advertising budget or the price of the ex walker, saying it is negotiating with the health-insurance groups.
Fat chance.
Friday, January 04, 2008
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