Sunday, November 25, 2007

Dr. Mom

1,800,000 calls every year.

Made by 1,000 nurses.

From 5 call centers around the country.

This is an $89M business.

Doing what?

Reminding you to take your medicine, go to your doctor appointment, watch your weight & exercise is big business.

Marietta, Georgia based Matria has discovered there is money to be made in providing a reminder service. With clients like AT&T, Cisco, Coca-Cola, Humana, Proctor & Gamble and more it makes one wonder.

The goal of disease-management firms is simple.

The sickest 20 percent of the population accounts for 80 percent of health care costs.

The program figures by managing the habits of those who are most ill — by phoning them with reminders and tips — health care costs could be radically reduced by keeping thousands out of high-priced emergency rooms and hospitals.

A simple business model.

Isn't this what mom used to do?

Apparently we have a host of people who never listened, and that is a good thing for Matria.
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