Saturday, October 14, 2006

Speaking of Consumerism...

A recurring theme here at IB is the empowerment of the consumer to make informed health care choices. It’s the driving force, after all, behind Consumer Driven Health Care (CDHC). More and more carriers are making critical information available, but are their insureds availing themselves of it? Well, according to the Kaiser Family Foundation, not so much. A telephone survey, conducted this past August, of over 1200 randomly selected adults found that consumers aren’t necessarily exercising that power:

Of course, transparency is a relatively new phenomenon, so I suspect that these numbers will change as more tools come online, and more CDHC products are adopted.
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