Saturday, January 18, 2014

This is Where Your Money Went

If you were a business person, offering a product everyone was required to buy (or else pay a tax), what kind of return on your investment would you expect? How about conversion rates? 

You are promoting something almost everyone will need at some point in their life.. So you put up a website and spend millions of taxpayer dollars promoting the site. All kinds of advertising, celebrity endorsements, rally's.

Sounds like a plan, huh?

According to government tallies, 44.5 million people called or visited state and federal websites they said, presumably indicating broad interest in the new benefit.
But we also know that only 2.2 million people have signed up for Obamacare. Factoring in all of the professed web traffic, this would mean that the number of people who signed up (but didn’t necessarily pay) for an Obamacare health plan amounts to a conversion rate of less than 5% of the Obamacare web traffic.
Ishtar did better than that.
2.2 million, or 5% of VISITORS signed up. But signed up does not translate into sales except in Obamaworld.
In Obamaworld, putting your order in the shopping cart counts as "signed up".
In the real world, thousands of shopping carts do not constitute a transaction until you have actually PAID for your merchandise.
This data strongly suggests that eligible consumers, who take the time to kick the tires on Obamacare, don’t like the products that they’re finding in the exchanges. They’re browsing, but not buying.
Lookee-loo's. Window shoppers. Time wasters. Do nothings.
They don't like the product. Something Obama and Company did not count on. Like a siding salesman in a cheap suit, DC continues to drone on about the perceived virtue of Obamacare. They believe if they talk about it often enough you will actually buy their inferior product.
The problem is that the Obamcare plans aren’t attractive to consumers. They were designed in Washington to suit political prerogatives rather than being designed in the marketplace to meet the demands of consumers. They’re laden down with costly mandates that leave the products too expensive. The plans try and make up for these costs by using narrow networks of cheap doctors and closed drug formularies. Despite the skinny networks, the plans still leave consumers with big premiums and deductibles. Washington managed to simultaneously degrade the coverage, and make it more expensive.
A product you may or may not want but are required by law to buy. Once you see what is behind door number 3 you don't want it at any price, much less the price they are asking.
The problem with Obamacare is it’s product driven and not market driven. They didn’t ask the customer what they wanted. 
This is what you get when lawyers design a product for consumers and have unlimited access to your cash to promote their junk.
And therein lies the problem.

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