PresBO wanted to do his snake oil pitch at 9 PM Wednesday but the networks, except for the Katie Couric channel, were reluctant to give up the ad revenue to carry Barry and TOTUS.
CBS, which airs only repeats that evening, agreed early Monday to cover the conference.So there you have it.
But for NBC, Fox and ABC, the decision was tougher. During a summer that's otherwise strewn with repeats, Wednesday includes all of their top-rated reality programs.
Fox declined outright to air the news conference.
The stakes were particularly high for NBC, which airs the most-watched show of the summer, "America's Got Talent," at 9 p.m. This week, the reality hit includes a heavily promoted interview with "Britain's Got Talent" singing sensation Susan Boyle.
America's Got Talent with Susan Boyle, or POTUS and TOTUS.
Smaller cars, bigger health insurance, Poppa Washington.