So, the life insurance industry runs a side-gig called "Life Happens" that's designed to ramp up awareness of the need for life insurance (d'unh). We've blogged about it a few times (here, for example) as a way to promote these efforts.
So today's email contained a neat little item from Illinois Mutual promoting a new campaign called "Insure Your Love," which is "an industry-wide event aimed at raising awareness around the importance of proper insurance planning."
You can read more about it here.
So far, so good.
I thought it'd be an especially good idea to see if there were any promotional materials (such as videos and the like) at the actual Life Happens website, so I popped on over.
The good news is that yes, there are such materials available. Thebad stupid news is that the rocket surgeons in charge think it's a good idea to put all of the good stuff behind a paywall.
Hey dummies: no one is going to pay you for the privilege of promoting your agenda.
/Sheesh
So today's email contained a neat little item from Illinois Mutual promoting a new campaign called "Insure Your Love," which is "an industry-wide event aimed at raising awareness around the importance of proper insurance planning."
You can read more about it here.
So far, so good.
I thought it'd be an especially good idea to see if there were any promotional materials (such as videos and the like) at the actual Life Happens website, so I popped on over.
The good news is that yes, there are such materials available. The
Hey dummies: no one is going to pay you for the privilege of promoting your agenda.
/Sheesh