“Attention BigMart shoppers! For the next 20 minutes we are running a special on Erythromycin in aisle six. In addition, the first 10 shoppers will receive a coupon for a free proctoscopic exam on your next visit.”
This might not be as far-fetched as you think. Some carriers are now allowing insured’s to dial up their meds and do a price check, while in the doctors office.
Think your doc isn’t spending enough time with you? Cigna has a better idea! Not only can you price check, but find out how much time a doc should be spending depending on the diagnosis and price charged.
Personally, I don’t think so . . .
[David Williams over at the Health Business Blog has more on this, as well]