My friend and colleague Bob Vineyard has a new post up on his blog, one that really touched me.
He tells the (true) stories of two young people who had the opportunity to purchase inexpensive coverage, and who subsequently had significant claims.
One purchased the insurance.
The other didn't.
Sometimes, my clients (and prospects) don't heed my advice. Most of us who take this vocation seriously are loathe to engage in the "hard sell." Bob's clients' experiences really drive home why coverage is important, but in a way that is most definitely NOT a "hard sell."
As they say in the blogosphere, read the whole thing.